What we're made of
What's in a name?
We've been asked this question more times than we can count. Here's why we named the company augustwenty — and what that name means to us every day.
"It is more than just a name — it is the identity of our company, the things we build, and most importantly, the people who make it up."
Why it matters
A name carries weight
The challenge of naming
Naming anything can be a challenging and stressful process — very few times does the name come to you immediately. Think about how long it took to settle on a name for your child, or your latest pet. Normally you create a list, pair it down, and eventually the list becomes small enough to decide. Other times, inspiration hits suddenly and you magically have your name. Naming a business can be just as stressful. You want a name that will last and, if possible, embody both your values and your company's abilities and culture.
First impressions
When we started thinking about a name, we believed it would play a big role in the company's growth and perception — that the wrong name could completely make or break us. First impressions are everything. Think of it as a first handshake with a new person. We wanted a name that was catchy and unique, but not so unique as to be weird or unrecognizable — simple to think about, easy to say, and expressive of the emotions behind starting our new company.
The origin
How augustwenty came to be
I remember spending weeks going through too many options to recall. Finally, my business partner and co-founder, Angela McManaway (who also happens to be my wife), came up with the name. When she said "augustwenty" out loud we looked at each other in disbelief. The name beautifully summed up everything our company was going to be.
- August 20
- There are many significant events and transitions we have experienced on August 20th — and it would be our birthday.
- Learn, Teach, Build
- Throughout our careers we have been given much: great teams and cultures, the experience of building organizations, and the opportunity to use our talents to Learn, Teach, and Build.
- Responsibility to serve
- Because of this realization, we feel a strong sense of responsibility to serve and build similar opportunities for others — to build teams, solve problems, and teach others to do what we do.
"We Build Valuable Things — and we want to share those things with you."
What it means today
More than a name
The name augustwenty reminds us of this responsibility — and we just think it is a cool name. We recognize we are not the only software consulting company in the world, or even in our area. What makes augustwenty the right name is exactly that: the "Why?" that makes it unique and successful.
- Identity of our company
- The name reflects who we are as an organization — not just what we call ourselves on paper.
- Identity of what we build
- Everything we create carries the same standard of care and intention behind the augustwenty name.
- Identity of our people
- Most importantly, the name belongs to the people who make up the company — the teams, partners, and clients who bring it to life.
- The why of who we are
- Simply put, it is more than just a name. It is the "WHY?" of who we are.
Want to learn more about who we are?
Explore the team, our involvement, and what makes us different.