Case Study: Revolutionizing Client Engagement
The power of an autonomous marketing platform.
Client
RevLocal
RevLocal is a Columbus-based digital marketing company that helps small businesses grow through personalized strategies, local search expertise, and hands-on support. For more than a decade, RevLocal has paired technology with strategist-led service to deliver results for thousands of local businesses across the United States.
As RevLocal scaled, leadership recognized an opportunity to evolve their offering: move from a service-heavy model toward a platform that empowers clients to participate directly in their marketing—while preserving the quality and accountability their brand is known for.
"We needed a partner who could help us build the right platform—not just more features, but a foundation that would scale with our clients and our team."
The Challenge
From service delivery to client autonomy
RevLocal faced a familiar tension in digital marketing: clients wanted more transparency and control, while strategists were spending increasing time on administrative work instead of high-value guidance. The existing platform needed to adapt to the unique needs of small businesses—without sacrificing the collaborative relationship that drove retention.
- Shift the operating model. Transition from a primarily service-oriented experience to one where clients can manage key aspects of their marketing autonomously.
- Reduce strategist overhead. Cut repetitive administrative tasks so account teams could focus on strategy, performance, and relationships.
- Improve retention and insight. Give clients clearer visibility into campaign performance and built-in metrics for better decision-making.
RevLocal approached augustwenty to design and build a marketing platform that would integrate with their existing technology stack, improve scalability and reliability, and deliver a modern experience their clients could trust.
The goal was not to replace human expertise—it was to amplify it. Strategists would remain essential partners; the platform would handle the repeatable work and surface the data that makes every conversation more productive.
Our Approach
Building a platform clients can run—and strategists can scale
We partnered closely with RevLocal's product and engineering teams to understand how campaigns are configured today, where friction shows up for strategists and clients, and which capabilities would deliver the most value in the first release.
That discovery shaped an iterative delivery plan: establish a scalable foundation within RevLocal's existing framework, then expand client-facing autonomy in deliberate phases—with continuous feedback from the teams who use the platform every day.
Our team developed RevLocal's Marketing Platform to integrate modern technologies within their existing ecosystem. The solution emphasizes reliability at scale, clear separation between client self-service and strategist workflows, and reporting that helps both sides see what's working.
By empowering clients to manage more of their business autonomously—while keeping strategists in the loop for coaching and optimization—RevLocal can grow its product offering without proportionally growing operational burden.
Implementation
Integrated, scalable, and built to last
The platform was designed to fit RevLocal's established architecture rather than force a rip-and-replace migration. That pragmatic approach reduced risk, accelerated delivery, and made it easier for internal teams to own the system long after launch.
We focused on the workflows that matter most to small-business clients: understanding performance, collaborating with their strategist, and taking action without waiting on back-office tasks. Each capability was validated against real operational needs—not hypothetical feature lists.
What we delivered
Client autonomy
Self-service experiences that let clients participate in their marketing programs while maintaining RevLocal's standards for quality and brand consistency.
Strategist efficiency
Streamlined internal workflows that reduce administrative load and keep account teams focused on outcomes, coaching, and retention.
Performance visibility
Built-in metrics and reporting that support better decisions—for clients reviewing their campaigns and strategists managing portfolios at scale.
Platform extensibility
A foundation designed for ongoing innovation as RevLocal continues to evolve its market platform product.
Results
Autonomy that strengthens partnerships
Client empowerment
Clients manage more of their marketing autonomously, with clearer visibility into performance and a more collaborative relationship with their strategist.
Lower internal costs
Reduced internal costs through an autonomous client platform that scales service delivery without scaling headcount at the same rate.
Efficiency
Self-service
Less admin, more strategy
Stronger retention
Increased client retention with built-in metrics that support better decision-making for both clients and strategists.
Insights
Metrics · Dashboards
Performance visibility at a glance.
Product growth
Enhanced growth and innovation of RevLocal's market platform product—with room to expand capabilities as the business evolves.
- Autonomous client platform
- Scalable strategist workflows
- Integrated reporting and metrics
- Foundation for ongoing innovation